Avoid making a dogs dinner of your Customer Experience

I had the rare opportunity to make a first hand impression of two competitors customer experience. It highlighted to me how two companies can have very different views of what matters most to customers, and consequently where investment and importance is placed.

With a new puppy joining our family we agreed to take her with us on holiday. Both Eurotunnel and Brittany Ferries accommodate, or in fairness I should say encourage pets to travel with their owners so