In this series, we will bring you the new lexicon of CX. Many expressions and explanations will be familiar to you, and perhaps some will be new. In all cases, we hope they shed light on the evolved state of customer experience management, which adds value to your endeavours.

Over the course of 2023, we will bring you the modern A-Z of CX. We will continue introducing new letters and adding updated explanations to existing ones, so make sure you sign up to our newsletter to keep updated.

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