Series 13, Episode 2

Using Data to Decode Customer Behaviour

The CX Superheroes podcast featured Richard Hammond, a customer experience (CX) expert who has transitioned from working in retail to his current role at Uncrowd, a company that uses data to understand customer behaviour.

In the episode, Hammond discussed how Uncrowd leverages data to decode what customers truly want and don’t want, going beyond just traditional satisfaction scores. This data-driven approach allows businesses to tailor their offerings and improve the overall customer experience.

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