The Leading Edge in Customer Experience

We help companies organise their business around their customers. Embedding customer-centric operating models to drive systematic and sustainable difference from customer experience.

Success Stories

Every business is unique, and so is their customer experience. We pride ourselves on delivering measurable impact and creating long-term partnerships with our clients.

Latest from Lexden

Best Practice, Customer Journey, Customer-centricity, Employee Engagement, Innovation, Leadership, Measurement, Strategy, Technology, VoC

The Ultimate A-Z Guide to Modern Customer Experience (CX)

Latest from Lexden


CX vs. UX: Understanding the Differences and Overlap

In today’s digital age, user experience (UX) and customer experience (CX) are two of the most important buzzwords in the business world. Although the terms are often used interchangeably, they represent distinct but interconnected disciplines. In this blog post, we’ll explore the differences and similarities between CX and UX, and how they overlap.

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What our clients say

Lexden always brings creativity and energy to a business objective. Brilliant at identifying a range of possible approaches and solutions. The end product has been used extensively with a lot of positive feedback.

Simon Taylor

Senior Manager, Communications and Reporting at Tesco Bank