Are you wasting money on inefficient CX?

Customer Experience is vital for business success, yet many organisations struggle to align their efforts with customer expectations.

Common challenges include overspending on misaligned initiatives, delivering low-value services, and misunderstanding customer needs.

Lexden’s Customer Experience Maturity Assessment (CEMA) provides a clear framework to uncover inefficiencies, align strategies, and enable impactful CX transformation.

This guide explores four ways to optimise CX and how CEMA can help:

• Reduce CX Overspend
• Understand What Customers Really Value
• Identify Areas of Overservice
• Assess Readiness for CX Transformation