We took the insights from Tesco’s marketing database and ‘sparked’ them into commercially attractive and exciting marketing activation ideas for the bank.
To interpret the power of Dunn Humby shopper data into workable advantageous banking solutions.
We highlighted the data told us ‘who, what and how’ customers behaved but not ‘why’. Tesco Bank undertook pioneering ZMET qualitative Research. We interpreted the outputs into ‘Sparks’ of emotionally based insight. We facilitated several proposition workshops across the business to identify new solutions fuelled by these insights.
The potential for over 100 original solutions was identified which fuelled channel, product, marketing, service, brand and pricing decisions.
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