To provide engaging content for Visa Europe to include in business client pitches to demonstrate Visa’s understanding of the client’s end customers.

Lexden’s approach

We worked closely with the client and their existing customer insight sources. Supplementing this with our own insight we ran sessions to drive out several ‘customer lifecycle’ journeys. Emphasising the functional and emotional role Visa plays.

We brought this to life through several execution formats suitable for a significant b2b pitch environment. Including customer diaries, customer video projects and customer persona dramatisations.


Visa’s client expressed a conviction for Visa’s understanding of their end customers. Dramatic intent for the pitch was achieved. The approach developed by Lexden will be replicated for similar requirements.

What our clients say

Lexden were able to provide a blend of perspectives to ensure the output delivered the critical points relevant to a range of key stakeholders. A well received project. Thank you.

Neil Rycraft

Head of Marketing, Communications Strategy, VISA

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