VISA

Requirement

To provide engaging content for Visa Europe to include in business client pitches to demonstrate Visa’s understanding of the client’s end customers.

Lexden’s approach

We worked closely with the client and their existing customer insight sources. Supplementing this with our own insight we ran sessions to drive out several ‘customer lifecycle’ journeys. Emphasising the functional and emotional role Visa plays.

We brought this to life through several execution formats suitable for a significant b2b pitch environment. Including customer diaries, customer video projects and customer persona dramatisations.

Outcome

Visa’s client expressed a conviction for Visa’s understanding of their end customers. Dramatic intent for the pitch was achieved. The approach developed by Lexden will be replicated for similar requirements.